Bloom Magazine was created in 1998 in response to the ever-growing lifestyles inspired by trends in flowers, plants and gardening.
Bloom is produced in collaboration with several highly talented artists, stylists, designers and photographers. We enjoy sharing and promoting the work of the new talents we discover. Lending horticulture a new voice through the creativity of these contemporary artists, we wish to stimulate all our readers’ senses and imagination. We choose to publish an advertising-free magazine, allowing our readers to be fully immersed in our captivating stories.
Bloom is the first magazine of its kind to analyse the major trends in horticulture with informative and inspirational photography and texts, and their relation to the fashion, interior and industrial design, architecture, packaging, cosmetics, and food industries. It speaks to all levels of the industry, from hybrid creators to growers, buyers, distributors, retailers and florists.
It is also destined for a much wider public as well as students and professionals; all those keen on photography, horticulture and contemporary creation.