Studio Edelkoort, first established in Paris in 1991, is a creative, artistic and operational think-tank on an international level. Relying on its expertise in matters of trend forecasting and market study, Studio Edelkoort has developed made-to-measure services and offers an original, rhythmic, sensitive, generous and humanistic approach.
Thought and analysis nourish intuition and creation. It extends its expertise to America with Edelkoort Inc based in NYC and Asia with Edelkoort East based in Tokyo. Edelkoort Arabia will from now on provide the Middle East with premium consultancy services.

As such, we maintain privileged relationships – indeed veritable partnerships – with our clients based on consistency, mutual respect and confidence. From that standpoint, our philosophy can best be described by four key words, our leitmotif: holistic, audacious, exclusive, prospective – providing a modern and avant-garde approach.


1) Elaborating and advising on product identity & development strategy
Designing and defining strategic directions regarding a brand’s identity:

  • conceiving and designing products
  • operating on the mass market as well as on the luxury and upper range markets

2) State of affairs, brainstorming and prospecting
Our studies help understand the past to better visualize the future, while accompanying you during your entire thought process:

  • grasping the brand’s patrimony, heritage and functioning
  • crossing the fundamentals with our knowledge of trends, markets and competition
  • working in osmosis with our clients, we aim to provide made-to-measure, unique work.

3) Trend studies and work on concepts
We have been listening to consumers and observing socio-cultural phenomena for over 14 years:

  • analysing and studying fashion and lifestyles which leads to forecasting major trends
  • developing new concepts in compliance with a brand’s identity and legacy
  • finding the means for implementing a strategic plan in the best possible manner

4) Colour and fabric inspiration

  • defining innovative colour ranges and harmonies, in keeping with the brand and its products
  • conducting thorough fabric research (appearance, performance, texture…) in order to provide the “right” attributes for products

5) New language

  • creating visual communication through iconographic work
  • illustrating sound and olfactory concepts
  • innovating studies on naming

6) Graphics, packaging & communications

  • intervening on product design and graphics, 2D and 3D packaging
  • adapting publicity concepts and events
  • developing forums for trade fairs.


Lidewij Edelkoort is famous for her lively and inspiring seminars and speeches.

Lidewij Edelkoort is well-known through Trend Union and Edelkoort Etc. for many trend and lifestyle speeches she gives to professionals in various industries.
Twice a year she puts together special audiovisual presentations that set out in a clear and inspiring manner the upcoming trends, according to her seasonal General Trend Book. She tours the world to present her fashion and lifestyle audiovisuals, starting with Trend Union clients in Paris, and then visiting London, Stockholm, New York, Tokyo, Amsterdam…
Lidewij also makes trend presentations upon request for companies, industry associations or institutions. Along with her team, she created trend forums and audiovisuals which have remained imprinted in the minds of the textile and design community through installations for Première Vision in the 90’s and more recently for Pitti Filati, Pratotrade and Moda Pelle.

Edelkoort Arabia is willing to host information-rich trend seminars on a regular basis in Dubai or in any place requested as well as for small groups upon appointment in our studio. We can also conduct presentation workshops for your team, conference or trade show; sessions often include brainstorm and strategic discussions regarding a specific focus.

Contact Us for more information or seminar request


Edelkoort Studio also has the resources to present forecasting audiovisuals and exhibitions at private events on demand from brands, institutions and industries. These live presentations can be tailored according to the theme of the event. If requested, they can be followed by an intense brainstorming session where key points are addressed..